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Logo & Pamphlets Design
Company: AppleBees Preschool
My Role: As a freelance graphic designer, my task was to create a captivating logo and pamphlets that reflect the vibrant energy and educational ethos of the preschool.
Type of Work: Freelance Client
About the Company:
Applebees Preschool is a center-based program that offers educational experiences for kids in preschool, nursery, and kindergarten.
The Process:
Initial Discussion-> Brainstorming->Final Design
For the logo designing process, I experimented with different combinations of apples and bees to visually represent the concept of "Applebees Preschool."I wanted to use fonts that looked like a child's handwriting to fit the preschool vibe.
The clients requested bright colors to symbolize the vibrant energy of children, suggesting rainbow hues to convey this idea.
I was able to convince the client that minimalist designs often work better for logos. This discussion guided us toward a more refined and straightforward design approach, ensuring the final logo was clean, impactful, and effective in conveying the brand's identity.
After much brainstorming and iteration, we finalized a logo that balanced these elements effectively.
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Pamphlets Design:
Additionally, I created pamphlets and flyers for the preschool to be featured in newspapers. The vibrant colors used in these materials were chosen to attract the attention of potential customers.
Folder Design:
Additionally, I created pamphlets and flyers for the preschool to be featured in newspapers. The vibrant colors used in these materials were chosen to attract the attention of potential customers.
Style Guide:
Lessons Learned:
Reflecting on this project, I am proud of how we iteratively evolved the logo design through daily discussions and stakeholder feedback.
Understanding the client's perspective enabled me to deliver designs aligned with their brand vision, showcasing the power of collaboration and creative synergy. By combining their input with my design expertise, we created a logo and promotional materials that effectively captured the spirit of AppleBees Preschool.